Locust Street Group
Innovative Grassroots & Political Strategies
what we do
As a leading public affairs and grassroots communications firm, Locust Street Group (LSG) combines locally-driven, grassroots field campaigns on your issues with innovative online and social networking tools to create powerful constituent voices to move policymakers at all levels of government.
Locust Street Group maintains a 50 state network of local, seasoned political and public affairs professionals who intimately know the kitchen cabinet of elected officials, key leaders, and local reporters who educate and move issues in neighborhoods and cities and ultimately, influence legislators. While employing the LSG network at the local level to leverage key relationships on your organization’s behalf, LSG partners in DC work with top technology firms to develop innovative online and mobile applications that educate, energize, and activate your target audience to communicate your message effectively to policymakers. The result is a consistent drumbeat of your message, surrounding lawmakers, from the leaders in their community to the masses at the grassroots level.
Effective Grasstops + Innovative Mobilization = Success for your Campaign
"Boots on the Ground" Grassroots
Locust Street Group develops and maintains a network of seasoned field organizers and political professionals, fresh from the most recent winning campaigns for state, local and federal level offices. These operatives become your organizing field force on your issue, recruiting, educating and preparing local stakeholders to take action, drawing it to the attention of your target universe of policymakers in Washington or in state capitols across the country who hold critical sway on the policy concern for your organization.
Grasstops Outreach
Often times on public affairs campaigns, you simply need local leaders to stand up and speak out on an issue. Locust Street Group’s 50 state network can also provide your organization with effective and creative strategies to generate significant support from the key players and elites that can make your issue a key local priority. In other words, LSG can move your issue to the top of the list.
Our managers have extensive experience in grasstops outreach, having combined political and public affairs experience on several key federal and state policy battles for the last decade. As an example, LSG’s national network of campaign operatives includes former Senate and House chiefs of staff, present and former campaign managers, and Democratic and Republican Party activists.
Social Grassroots
At Locust Street Group, we want your organization to not simply appear on social media websites, we want your followers engaged and active for the fight. We harness current social media techniques to establish your presence online and recruit followers, yet subsequently transform them into an active grassroots entity. LSG’s Social Grassroots approach seeks to reach out to your target audience online with a three step plan of (1) recruiting and growing your coalition online, (2) educating them on your policy issue, and (3) activating them for the right moments in your policy battle. The result ends up being a qualified, informed, and message-ready online blitz that can move your targeted policymakers on your key issue.
Coalition Building & Ally Development
At Locust Street Group, we specialize in building your policy coalition to not only include typically allied groups and third parties, but also non-traditional third parties and organizations that can stand with you on your issue, growing the chorus of voices that can move legislators and policymakers. As well, the LSG field force can help identify and activate groups and third parties for your coalition at the state and local level, reminding your targeted policymakers of the importance of your issue to key groups at home. Finally, within each coalition, our goal is to develop champions – true outspoken leaders and citizens that are well versed and active on your issue, talking to your targeted universe of policymakers and members of the local press to elevate the coalition’s goals and policy concerns.
Case Studies