- en
Creating Impact
We are engaged by leading corporations and associations to address the most complex communications challenges.
We get results
Key Results
- Launched a coalition of 12 leading energy, petrochemical, and power generation companies
- Increased awareness and opinion of CCS among target audiences
- Developed a campaign website and digital advertising and generated earned media
Challenge
When a group of leading energy, petrochemical, and industrial companies began organizing a large-scale carbon capture and storage (CCS) collaboration in a major U.S. market, they turned to LSG to manage the group’s public affairs and communications activities.
Solution
LSG initiated the effort by conducting message testing to gauge attitudes toward CCS and identify the most effective messaging for engaging various audiences. As the partnership advanced, LSG has integrated strategic communications and advocacy programming into the effort, securing national, regional, and local media coverage, delivering digital content and visibility, and securing high-level stakeholder involvement and advocacy at the local, community level. The campaign has achieved significant increases in awareness and opinion of CCS among target audiences.
Key Results
- Drove media relations in 14 target states
- Secured dozens of national and state earned media placements
- Developed and launched a thought leadership video interview platform
| Challenge One of the world’s largest cannabis companies was navigating cannabis regulations at the federal and state levels in the U.S. It engaged LSG to design and implement a comprehensive communications campaign to catalyze continued progress in the legalization of cannabis throughout the United States. Solution LSG launched a public relations campaign to secure key national earned media placements and interviews surrounding signature national legislation, including the SAFE Banking Act; the MORE Act; and the Cannabis Administration and Opportunity Act. In addition, LSG drove communications and media relations in 14 target states in support of “adult use” legalization. LSG also worked alongside our client to develop and launch a new engagement program, a video interview series which covers the top cannabis news of the day with prominent members of Congress, industry influencers, and opinion leaders with the goal of increasing the company’s reach and influence with U.S. consumers, policymakers, and thought leaders. |
Key Results
- Nearly 2,000 corporate stories collected
- 750+ messengers prepared for deployment
Challenge
As one of the leading delivery app technology companies experienced massive growth around the globe, they faced new regulatory challenges.
Solution
Recognizing that some of the most impactful voices in describing the impact of their business were their own team members, LSG mobilized a team of dedicated community organizers to conduct outreach, collect stories, train spokespeople, and deploy messengers to participate in key campaigns. In the first three months of this campaign alone, we collected nearly 2,000 stories and prepared over 750 messengers.
